COVID-19 Creates an Important New MD Job Title

June 15, 2020 by Christen Aldrich

Filed under COVID-19 for Employers, COVID-19 for the Workforce

Last modified June 16, 2020

The coronavirus pandemic has caused a massive rewrite of the way we deliver healthcare in the United States. Perhaps most consequential among many changes has been the remarkably rapid pivot to telehealth. An article by Medscape discusses a new job title that has emerged amid all of the telehealth appointments happening during the pandemic. In 2018, 18% of physicians treated patients through telehealth, according to a national survey conducted by Merritt Hawkins (an AMN Healthcare company) on behalf of The Physicians Foundation. In an April 2020 survey, Merritt Hawkins and The Physicians Foundation found that the number of doctors treating patients through telehealth had increased to 48%.

Job titles for this particular role include Chief Experience Officer, Chief Transformation Officer, and Chief Medical Information Officer. Though exceptions are possible, this role would most likely be filled by a physician leader. Candidates for the role would not be abundant, as a specific background would be required. An experienced and respected leader with ambulatory care experience would be needed—someone who understands the practicalities of face-to-face patient encounters. Physician leaders with emergency medicine or primary care backgrounds might have an inside track, given their experience coordinating multiple specialty referrals.

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